Independence Network
More bookings for your med spa. Predictably.
We pick the best ad platform for your spa and run the campaigns end-to-end — audit, strategy, creative, optimisation. Result: qualified clients booking high-ticket treatments, consistently.
The real problem
Your med spa ads are getting clicks. Not bookings.
Most med spas run broad campaigns that attract price-shoppers. Without a targeted funnel built for aesthetic services, your budget disappears fast — with little to show for it.
Real numbers
What we see on med spa campaigns (2026).
"77 booking requests and 36 confirmed appointments in the first 15 days. Calendar booked two weeks out."
— Holistic Bien Être — Med Spa, Nice (France)
Sources & benchmarks
- · Industry benchmark: $15–$40 CPL for qualified aesthetic leads
- · Patient LTV range: $3,200–$7,800 across typical med spa packages
What we do
Paid ads. The right platform.
We don't do SEO or "content marketing". We pick the best ad platform for med spas — Meta, Google, LinkedIn, wherever your buyers are — and we work it deep.
Frequently asked questions
Paid ads for med spas — FAQ
Most med spas see results starting at $1,500–$3,000/month in ad spend. The key isn't budget size — it's campaign structure. A well-structured $2,000 campaign will outperform a poorly managed $10,000 one. We recommend starting with enough budget to generate 50+ conversion events per month for Meta's algorithm to optimise properly.
Typically 2–4 weeks for the first qualified bookings. The algorithm needs roughly 50 conversion events to exit learning phase. We launch campaigns within the first week and most clients see their first booked appointments by week 3.
Yes, but with strict rules. Meta prohibits before/after images, medical claims, and targeting based on health conditions. We know exactly what's allowed and craft compliant creative that still converts — without risking your ad account.
For aesthetic treatments, expect $15–$40 per qualified lead depending on your market and treatment type. High-ticket treatments like body contouring may be higher. What matters more than CPL is cost per booked appointment and patient lifetime value.
Guides & articles
Everything we've written about med spas
Med Spa Leads Come In But Nothing Books? Fix the Gap (2026)
Most med spa leads never book because there's no follow-up system — not because the leads are bad. Here's the 3-part fix that recovers 60-70% of them.
Read article →'Free Consultation' Is the Worst Med Spa Ad Offer in 2026 (5 That Beat It)
Free consultation is the weakest med spa ad offer in 2026. Here are 5 stacked offers that book 3x more appointments — with the real 71x ROAS math from a Nice spa.
Read article →Med Spas Lose $150K/Year to No-Shows. Cut It in Half (2026)
Med spa no-shows cost $150K/year at 22% cancel rate. A $50 deposit plus 3 automated reminders cuts that in half. Here's the exact system in 2026.
Read article →Med Spa Meta Ads: The Day-by-Day Timeline of a Real Launch (€316 → 77 Leads → 30.66× ROAS in 15 Days)
We launched Meta Ads for a med spa in Nice. First lead at 1h27. €3.37 CPL. 77 leads, 36 booked appointments, 30.66× ROAS in 15 days. Here's the real day-by-day.
Read article →3 Questions to Ask a Med Spa Marketing Agency in 2026 (Before You Sign)
Most med spas pick an agency by case studies. That's how they get burned twice. Here are the 3 questions that predict results — and what 'yes' to all three gets you in 5 weeks.
Read article →Med Spa Marketing in 2026: 38× ROAS in 30 Days (The 3 Things That Made It Work)
A med spa called us 'not enough' on day 7. By day 30: 163 leads at $3.05, 87 appointments, 40+ closed patients, 38.16× ROAS. Here's the system that turned it around.
Read article →Med Spa Ad Spend Audit in 2026: 7 Leaks Burning $5k/Month (And the Fixes)
Watching med spas burn $5k/month on ads while the system around them leaks at 7 different points. Here's the full audit and the fix for each leak.
Read article →Med Spa Ads in 2026: 63 Appointments in 3 Weeks at €3.37 Per Lead
A med spa ditched Instagram boosting for real paid ads. Result: 63 appointments, 26 closed clients, 30.66× ROAS in 3 weeks. Full breakdown inside.
Read article →Med Spa Marketing Reports in 2026: What Agencies Hide and How to Read One
We pulled a med spa's monthly agency report apart in 10 minutes. The numbers they kept in were the only ones that looked OK. Here's how to spot a filtered report.
Read article →Stay in the Chair: Why Med Spa Owners Lose Money Doing Their Own Marketing in 2026
Five jobs, one person. Most med spa owners are sales + back-office + injector + admin + social media. The math doesn't work. Here's why DIY marketing costs you injector hours.
Read article →Med Spa Patient Pipelines in 2026: How to Stop the 'Hope-Shaped Business' Cycle
Full in March, dry in April, panic in May. If you can't answer where your next patient is coming from, you don't have a marketing problem. You have a system problem.
Read article →The Med + Dental Ad Compliance Word List: The 27 Phrases That Ban Your Account in 2026.
Meta and Google compliance has tightened in 2026. The 27 exact phrases that get med spa and dental ad accounts banned, what to write instead, and the appeal process when it happens anyway.
Read article →Meta Changed Click Attribution in March 2026. Your Med Spa's Reported CPL Just Dropped 20% — Here's What Actually Happened.
Your agency's report looks better this month but bookings are flat. Here's exactly what Meta changed in March 2026 and how to read your real numbers.
Read article →Med Spa Lead Vendors at $50-150/Lead vs Building Your Own Pipeline: The Real Cost Math in 2026
Lead vendors resell the same prospect to 5 clinics at $50-150/lead. Building your own pipeline costs less and converts 3-5x higher. Cost-per-booked-treatment comparison inside.
Read article →Meta Med Spa Ad Workarounds (2026): 9 Phrase Swaps to Stay Live
Meta flags 14 med spa ad phrases and bans accounts fast. Here are the 9 phrase swaps and 3 image workarounds we use to keep clients live in 2026.
Read article →Healthcare Ad Attribution in 2026: The 6 Numbers Your Agency Hides
Impressions and CPM don't pay for surgeries. Here are the 6 healthcare ad attribution numbers every practice should demand from their agency — and the tracking setup that makes them possible.
Read article →Med Spas Miss 41% of Calls: The $100K Front-Desk Leak Fix (2026)
Med spas miss 41% of inbound calls. At average client LTV that's $100K/year in lost bookings. Here's the speed-to-lead system that recovered €18K/month for a Nice clinic in 4 weeks.
Read article →Limited availability
Ready to fill your calendar?
We take 3 new clients per month. If you're serious, book a 20-minute call — we'll look at your numbers together.