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← Independence Network·Travel Agencies

Independence Network

More travel bookings. Predictably.

We pick the right ad platform for your agency and run it end-to-end — building funnels that move browsers from inspiration to booked. Result: clients who value expertise, not just price.

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3.8×
Average ROAS
−31%
CPL in 90 days
30d
First results

The real problem

Your travel agency is competing with Booking.com. Let's not.

Generic travel ads get crushed by major platforms on price and volume. We position travel agencies on personalisation, expertise, and access — what the big sites structurally can't deliver.

Competing on price you can never win
We position your agency on curated itineraries, expert knowledge, and genuine service — what platforms can't offer.
Dream buyers who never convert
People love travel content but hesitate to book. We build retargeting funnels that move warm audiences from inspiration to confirmed booking.
Seasonal peaks create chaotic pipelines
We build year-round funnels for different travel seasons so your pipeline is full 12 months of the year.

Real numbers

What we see on travel agency campaigns (2026).

$8–22
Inquiry CPL
12%
Inquiry-to-booked conversion
$4K–18K
Average trip value

What we do

Paid ads. The right platform.

We don't do SEO or "content marketing". We pick the best ad platform for travel agencies — Meta, Google, LinkedIn, wherever your buyers are — and we work it deep.

01
Full audit
We analyse your ad account, page, offer and competitors. We identify exactly where you're losing money.
02
Strategy & offer
We structure your funnel, write the hooks and define targeting before launching the first campaign.
03
Full campaign management
Creative production, copywriting, A/B testing, daily optimisation. You don't touch anything.
04
Transparent reporting
A real-time dashboard. A monthly call to break down the numbers and plan the next month.

Frequently asked questions

Paid ads for travel agencies — FAQ

How do I compete with Booking.com on paid ads?

Don't. Booking competes on price, inventory, and brand recognition. We position travel agencies on curation, expertise, and access — concierge-style itineraries, off-platform suppliers, on-the-ground problem solving. Different buyers entirely. The customer who picks an agent over a portal isn't comparing prices.

What's a good cost per qualified travel inquiry?

Luxury and complex itinerary inquiries cost $25–$80 per lead. The metric that matters is cost per booked trip — a typical agency converts 15-30% of qualified inquiries to bookings. With average trip value at $4k-$15k, the math works at the high end of CPL.

When should I run ads — peak season or off-season?

Off-season for the next season's bookings. Most travellers research and book 60-180 days before the trip. We run heaviest in shoulder months to fill peak season. Counter-intuitive but it's how the math actually works in travel.

Should I advertise specific destinations or curated experiences?

Curated experiences. Destination ads compete on price with portals. Experience ads — '14 days through hidden Italy with a private guide', 'safari with off-grid camps' — position you on access nobody else offers. That's where agency margins live.

Limited availability

Ready to fill your calendar?

We take 3 new clients per month. If you're serious, book a 20-minute call — we'll look at your numbers together.

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