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← Independence Network·Car Dealerships

Independence Network

More qualified test drives. Every month.

We pick the right ad platform for your dealership and run it end-to-end — from model-specific creative to showroom visit tracking. Result: buyers walking through your door, not just clicking your ads.

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3.8×
Average ROAS
−31%
CPL in 90 days
30d
First results

The real problem

Your dealership ads get traffic. Not buyers.

Most dealership ads push inventory to a broad audience. Without specific targeting and a strong offer funnel, you get clicks from people who are just browsing — not buying.

Traffic without purchase intent
Generic 'check out our deals' ads attract browsers. We target in-market buyers at the right stage of their decision cycle.
Can't link ads to showroom visits
Without proper tracking, you don't know which campaigns drive lot visits. We set up attribution so every dollar is accountable.
Drowning in franchise competition
We differentiate your dealership with model-specific creative and local trust signals — not the same ads every competitor runs.

Real numbers

What we see on dealership campaigns (2026).

$8–25
CPL for test-drive bookings
72%
Show-up rate on booked test drives
14–30 d
Decision cycle

What we do

Paid ads. The right platform.

We don't do SEO or "content marketing". We pick the best ad platform for car dealerships — Meta, Google, LinkedIn, wherever your buyers are — and we work it deep.

01
Full audit
We analyse your ad account, page, offer and competitors. We identify exactly where you're losing money.
02
Strategy & offer
We structure your funnel, write the hooks and define targeting before launching the first campaign.
03
Full campaign management
Creative production, copywriting, A/B testing, daily optimisation. You don't touch anything.
04
Transparent reporting
A real-time dashboard. A monthly call to break down the numbers and plan the next month.

Frequently asked questions

Paid ads for car dealerships — FAQ

How much do car dealership ads cost per qualified test drive?

Expect $40–$120 per test drive booked depending on segment. Luxury and premium used run higher. The metric that matters more is cost per signed deal — a $100 test drive that closes 1 in 3 visits beats a $30 test drive that closes 1 in 20.

Do paid ads still work now that Meta removed auto-purchase targeting?

Yes. Conversion campaigns optimised on form fills and test-drive bookings find the right buyers through behaviour, not declared interest. Most of our dealership campaigns hit lower CPLs in 2026 than they did in 2024.

Should I run ads for new cars, used cars, or both?

Almost always both — but in separate campaigns. Used buyers are price-driven and convert fast. New buyers care about colour, options, financing. Same dealership, two completely different funnels. Mixing them in one campaign is why most dealer ads underperform.

How do I track a showroom visit from an ad?

Three ways: a booking form on the ad, a discount code only available in the ad, and offline conversion uploads from your CRM back to Meta. We set all three on day one. That way we know which ad got the visit — not just which one got the click.

Guides & articles

Everything we've written about car dealerships

Car Dealership Follow-Up: The 5-Minute Window That Wins Test Drives (2026)

Car dealerships lose test drives in the first 5 minutes after a lead comes in. Contact a lead in 5 minutes vs 30 and you're up to 21x more likely to qualify them.

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Why 44% of Car Dealerships Give Up After One Follow-Up Call (And the 12-Touch System That Wins the Other 80%).

44% of dealership salespeople quit after one call. 80% of sales close between contact 5 and 12. Here's the exact 12-touch system that wins the leads everyone else drops.

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Car Dealership Meta Ads in 2026: Why 'BUY NOW' Creative Gets 0.4% CTR (And What Actually Drives Showroom Visits)

Stock photos and 'limited-time offer' copy get 0.4% CTR. The dealerships pulling 30+ test drives a month run ads that don't look like ads. Here's the format that works in 2026.

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Limited availability

Ready to fill your calendar?

We take 3 new clients per month. If you're serious, book a 20-minute call — we'll look at your numbers together.

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