Independence Network
More qualified homeowners. Consistently.
We pick the right ad platform for solar and run it end-to-end — precise targeting, compelling creative, trackable conversions. Result: homeowners who qualify and are ready to move.
The real problem
Your solar ads are burning budget on the wrong people.
Most solar campaigns target too broadly, paying for clicks from renters and people who won't qualify for financing. We fix the targeting before a single dollar is spent.
Real numbers
What we see on solar campaigns (2026).
Sources & benchmarks
- · Industry data: shared leads convert 2–5%, exclusive own-pipeline leads convert 15–25%
- · Solar ticket range: $15k–$50k per install
What we do
Paid ads. The right platform.
We don't do SEO or "content marketing". We pick the best ad platform for solar companies — Meta, Google, LinkedIn, wherever your buyers are — and we work it deep.
Frequently asked questions
Paid ads for solar companies — FAQ
We layer multiple signals: homeownership data, property value ranges, income demographics, and behavioural intent signals like engagement with home improvement content. This eliminates renters and non-qualifiers before they ever see your ad.
Qualified solar leads typically cost $20–$60 depending on your market. The key metric is cost per qualified appointment — not raw CPL. A $50 lead who owns their home and qualifies for financing is worth far more than a $10 lead who rents.
Yes — winter is actually a great time to build your spring pipeline. Homeowners research solar during winter months. We run awareness and nurturing campaigns in Q4/Q1 that convert to installations when spring arrives, giving you a head start over competitors who only advertise in season.
With retargeting sequences. Solar buyers take 2–8 weeks to decide. We build multi-touch funnels that keep your company top-of-mind throughout their decision process — from initial interest to signed contract.
Guides & articles
Everything we've written about solar companies
Door-Knocking vs Paid Ads for Solar: 2026 Cost-Per-Install Math
The 30% residential solar credit expired end of 2025. Door-knocking economics just broke. Here's the real cost-per-install math for paid ads vs canvassing in 2026.
Read article →Solar Sales Reps Need Ads in 2026: The 32% Residential Decline Killed Door-to-Door
Residential solar installs fell 32% in 2024. Reps still knocking doors are burning calendars. Here's why paid ads now do what knocking can't — and the real CAC math.
Read article →We Audited 12 Solar Companies in 90 Days. Every One Had the Same Broken Piece.
12 solar audits, same root cause. Not the ads. Not the lead price. The piece between the lead and the install everyone skips. Here's what to fix first.
Read article →Your Solar Company Has an Offer Problem, Not an Ads Problem (PCOA Framework Fix in 2026)
Most solar companies blame Meta. Real issue: a generic 'free quote' offer nobody wants. The PCOA protocol fixes it in 4 steps — Product, Client, Offer, Acquisition.
Read article →Solar Lead Vendors Sell Your Prospect to 5 Companies at Once. Here's What to Do Instead.
Shared solar leads get sold to 5+ competitors. Stop renting leads and build your own acquisition system that gives you exclusive homeowners.
Read article →Ads Alone Won't Save Your Solar Company — Here's the Full Acquisition System You Need
Running Meta Ads for your solar company but leads go cold? The problem isn't the ads. It's everything that happens after someone clicks.
Read article →Solar Leads Go Cold in 5 Minutes: The Call-Time Window That Decides Close Rate
Your solar lead got sold to 4 other companies. First call wins 78% of deals. The speed-to-lead setup that cut our client's cost-per-install by 62%.
Read article →Limited availability
Ready to fill your calendar?
We take 3 new clients per month. If you're serious, book a 20-minute call — we'll look at your numbers together.