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← Independence Media·Solar Companies

Independence Media

More qualified homeowners. Consistently.

We manage your Meta Ads campaigns for solar end-to-end — precise targeting, compelling creative, trackable conversions. Result: homeowners who qualify and are ready to move.

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3.8×
Average ROAS
−31%
CPL in 90 days
30d
First results

The real problem

Your solar ads are burning budget on the wrong people.

Most solar campaigns target too broadly, paying for clicks from renters and people who won't qualify for financing. We fix the targeting before a single dollar is spent.

Targeting renters and non-qualifiers
Broad geographic targeting wastes 60–70% of your budget on people who can't buy. We layer in homeownership, income, and intent signals.
Seasonal peaks create chaos
Without a scalable system, you scramble in spring and burn budget in winter. We build year-round funnels that smooth the curve.
Long sales cycle, no nurture
Solar buyers take weeks to decide. Without retargeting sequences, you lose them to competitors who stayed top-of-mind.

What we do

Meta Ads. Only. In depth.

We don't do SEO, Google Ads or "content". We do Meta Ads for solar companies — and we do it very well.

01
Full audit
We analyse your ad account, page, offer and competitors. We identify exactly where you're losing money.
02
Strategy & offer
We structure your funnel, write the hooks and define targeting before launching the first campaign.
03
Full campaign management
Creative production, copywriting, A/B testing, daily optimisation. You don't touch anything.
04
Transparent reporting
A real-time dashboard. A monthly call to break down the numbers and plan the next month.

Frequently asked questions

Meta Ads for solar companies — FAQ

How do you target only homeowners with Meta Ads?

We layer multiple signals: homeownership data, property value ranges, income demographics, and behavioural intent signals like engagement with home improvement content. This eliminates renters and non-qualifiers before they ever see your ad.

What's a good cost per lead for solar?

Qualified solar leads typically cost $20–$60 depending on your market. The key metric is cost per qualified appointment — not raw CPL. A $50 lead who owns their home and qualifies for financing is worth far more than a $10 lead who rents.

Do Meta Ads work for solar in winter?

Yes — winter is actually a great time to build your spring pipeline. Homeowners research solar during winter months. We run awareness and nurturing campaigns in Q4/Q1 that convert to installations when spring arrives, giving you a head start over competitors who only advertise in season.

How do you handle the long solar sales cycle?

With retargeting sequences. Solar buyers take 2–8 weeks to decide. We build multi-touch funnels that keep your company top-of-mind throughout their decision process — from initial interest to signed contract.

Limited availability

Ready to fill your calendar?

We take 3 new clients per month. If you're serious, book a 20-minute call — we'll look at your numbers together.

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