Independence Network
More roofing jobs in your pipeline. Predictably.
We pick the right ad platform for your roofing company and run it from audit to scaling, targeting serious homeowners before your competitors do. Result: a full calendar, not storm-chasing.
The real problem
Your roofing ads only work after a storm.
Most roofing companies are entirely reactive: spiking after weather events and going dark otherwise. A proper paid ads system builds your pipeline for replacements and upgrades year-round.
Real numbers
What we see on roofing campaigns (2026).
What we do
Paid ads. The right platform.
We don't do SEO or "content marketing". We pick the best ad platform for roofing (Meta, Google, LinkedIn, wherever your buyers are) and we work it deep.
Frequently asked questions
Paid ads for roofing: FAQ
Yes. If you build them right. Storm-chasers all hammer the same hailmap. We run year-round campaigns for proactive replacements (20+ year old roofs), maintenance inspections, and insurance claim help. Steady pipeline beats spike-and-quiet every quarter.
Residential roofing leads run $50–$200 depending on market. Insurance claim leads usually cost more but convert better. We aim for cost per signed contract under 8% of average job value: anything above that means the campaign needs work.
Stop competing on price. We position on warranty, response time (under 24h site visit), and verified reviews. Same job, very different perceived value. That's how a roofer with a $14k average ticket out-converts the $9k competitor in the same market.
Both, for different intents. Google Search captures buyers who already know they need a roof, high-cost, high-intent. Meta finds homeowners with old roofs who haven't started shopping yet, lower cost, longer cycle. The pipeline only stays full if you run both.
Guides & articles
Everything we've written about roofing
HomeAdvisor Leads in 2026: The Real Cost Per Signed Job
HomeAdvisor (now Angi Leads) sells shared leads at $15 to $120 each to 3 to 8 pros at once. The only number that decides it is your cost per signed job, not per lead.
Read article →ServiceTitan Pricing in 2026: The Cost No One Publishes
ServiceTitan doesn't publish a price, the marketing module lives inside the platform, and the only number that decides it is your cost per booked job.
Read article →Roofing Marketing Budget 2026: What the 7-8% Rule Buys
How much should a roofing company spend on marketing in 2026? The SBA's 7-8%-of-revenue rule is the honest starting point. Here's what that budget actually buys.
Read article →Why Roofers Lose Money on Angi Leads, and the Fix (2026)
Angi sells the same roofing lead to 3-5 contractors, so you're racing 4 other roofers on price. Here's the real cost of shared leads, and the exclusive alternative.
Read article →Storm-Chaser Ad Playbook: Win Roofing Insurance Jobs in 48 Hours
After a hailstorm, 78% of insurance roofing jobs go to the first roofer the homeowner talks to. Here's the pre-built ad playbook that puts you first in the 48-hour window.
Read article →The 5-Minute Rule That Wins 78% of Roofing Jobs (And Why Most Roofers Kill It on Ring Three).
Roofing leads decay in minutes. 78% sign with the first responder. Here's the speed-to-lead system, the 9-touch follow-up, and the data behind why ring three loses the job.
Read article →50 Roofing Leads, 2 Jobs: Why Your Follow-Up (Not Your Ads) Is Broken
Roofers who respond in 5 min win 78% of jobs. If you close 4%, it's not the ads: it's the follow-up system nobody runs. The fix, step by step (2026).
Read article →Limited availability
Ready to fill your calendar?
We take 3 new clients per month. If you're serious, book a 20-minute call. We'll look at your numbers together.