Independence Network
More buyer and seller leads. Predictably.
We pick the right ad platform for your agency and run it end-to-end — targeting motivated buyers and ready-to-list sellers. Result: qualified leads that actually pick up the phone.
The real problem
Your real estate ads are competing with Zillow. Let's not.
Generic real estate ads get ignored because every agent runs the same ones. We position local agents on personal expertise and speed — what the big portals can't offer.
Real numbers
What we see on real estate campaigns (2026).
Sources & benchmarks
- · Portal leads (Zillow, Realtor.com): $50–150 per shared lead, 3% close rate
- · Own-pipeline leads: $15–30 per exclusive lead, 18% close rate
What we do
Paid ads. The right platform.
We don't do SEO or "content marketing". We pick the best ad platform for real estate — Meta, Google, LinkedIn, wherever your buyers are — and we work it deep.
Frequently asked questions
Paid ads for real estate — FAQ
Yes — Meta's targeting capabilities are particularly strong for luxury. We use income, net worth, and behavioural signals to reach high-net-worth buyers. The key is positioning on expertise and off-market access, not just listing photos.
Seller campaigns require different creative and offers than buyer campaigns. We use home valuation lead magnets, market report downloads, and neighbourhood-specific retargeting to attract homeowners considering selling. Separate funnels for buyers and sellers.
Buyer leads typically cost $10–$30, seller leads $30–$80. But raw CPL is misleading in real estate. What matters is cost per qualified appointment and conversion to closed transaction. A $50 lead that closes a $500,000 sale is extremely profitable.
Real estate has a 3–12 month conversion cycle. That's why retargeting is essential. We build nurture sequences that keep you top-of-mind through the entire buyer journey — from first click to closing day.
Guides & articles
Everything we've written about real estate
The 9-Touch Follow-Up Template Real Estate Agents Should Steal in 2026
Most real estate agents quit after one follow-up. 80% of deals close between the 5th and 12th touch. Here's the 9-touch template that wins the leads you already paid for.
Read article →Zillow Leads Convert at 0.4%: Build Your Own Pipeline in 2026
Zillow leads convert at 0.4–1.2% and cost $181–$223 per connection — shared with 4 other agents. Here's the paid ads pipeline that replaces them in 2026.
Read article →Real Estate Agency Lock-In: Take Back Your Website, Pixel, and Pipeline in 2026 (Migration Playbook)
Your agency owns your real estate website, your Meta pixel, and your lead history. Here's the 2026 playbook to take all three back without losing a single prospect.
Read article →I Spent $20K With a Real Estate Marketing Agency and Got 3 Closings. Here's What They Did Wrong.
A real estate agent paid $20K over 8 months and got 3 closings. We pulled the account and found the same six mistakes most agencies make on real estate ads.
Read article →Why Real Estate Agents Who Boost Instagram Posts Get Likes Instead of Listings in 2026
Boosting a post optimizes for engagement, not buyers. Real Meta Ads campaigns generate qualified buyer + seller inquiries at $15-40 each. Here's the structural difference.
Read article →Is Buying Real Estate Leads Worth It in 2026? The $50-150 Math (Spoiler: No)
Real estate agents pay $50-150 per shared lead and convert 3%. The same budget on owned-pipeline ads converts at 18%. Here's the math on lead vendors vs your own acquisition system.
Read article →Why Facebook Leads Ask 'How Much?' on Luxury Real Estate Ads (2026 Fix)
Facebook leads ask 'how much?' on luxury listings because Meta's pixel trained on bargain hunters. Here's the 3-step pixel + audience reset that cut our luxury real estate CPL by 64% in 2 weeks.
Read article →Limited availability
Ready to fill your calendar?
We take 3 new clients per month. If you're serious, book a 20-minute call — we'll look at your numbers together.