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Independence Media

More buyer and seller leads. Predictably.

We manage your real estate Meta Ads end-to-end — targeting motivated buyers and ready-to-list sellers. Result: qualified leads that actually pick up the phone.

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3.8×
Average ROAS
−31%
CPL in 90 days
30d
First results

The real problem

Your real estate ads are competing with Zillow. Let's not.

Generic real estate ads get ignored because every agent runs the same ones. We position local agents on personal expertise and speed — what the big portals can't offer.

Competing with platforms on the same creative
We position you on local expertise, speed, and off-market access — what Zillow and Realtor.com structurally can't offer.
Broad leads that waste your time
We qualify leads in the funnel by buyer timeline, budget range, and motivation — so you talk to people who are actually ready to move.
Market shifts break your ROI
We adjust targeting and creative monthly based on market conditions — no set-it-and-forget-it campaigns that die when the market shifts.

What we do

Meta Ads. Only. In depth.

We don't do SEO, Google Ads or "content". We do Meta Ads for real estate — and we do it very well.

01
Full audit
We analyse your ad account, page, offer and competitors. We identify exactly where you're losing money.
02
Strategy & offer
We structure your funnel, write the hooks and define targeting before launching the first campaign.
03
Full campaign management
Creative production, copywriting, A/B testing, daily optimisation. You don't touch anything.
04
Transparent reporting
A real-time dashboard. A monthly call to break down the numbers and plan the next month.

Frequently asked questions

Meta Ads for real estate — FAQ

Do Meta Ads work for luxury real estate?

Yes — Meta's targeting capabilities are particularly strong for luxury. We use income, net worth, and behavioural signals to reach high-net-worth buyers. The key is positioning on expertise and off-market access, not just listing photos.

How do you generate seller leads with Meta Ads?

Seller campaigns require different creative and offers than buyer campaigns. We use home valuation lead magnets, market report downloads, and neighbourhood-specific retargeting to attract homeowners considering selling. Separate funnels for buyers and sellers.

What's a good cost per real estate lead?

Buyer leads typically cost $10–$30, seller leads $30–$80. But raw CPL is misleading in real estate. What matters is cost per qualified appointment and conversion to closed transaction. A $50 lead that closes a $500,000 sale is extremely profitable.

How quickly do real estate leads convert?

Real estate has a 3–12 month conversion cycle. That's why retargeting is essential. We build nurture sequences that keep you top-of-mind through the entire buyer journey — from first click to closing day.

Limited availability

Ready to fill your calendar?

We take 3 new clients per month. If you're serious, book a 20-minute call — we'll look at your numbers together.

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