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← Independence Media·Pool Installers

Independence Media

More pool consultations. Every season.

We manage your pool company's Meta Ads from January — not March. Result: a full consultation calendar before your competitors have even started advertising.

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3.8×
Average ROAS
−31%
CPL in 90 days
30d
First results

The real problem

You're scrambling for leads in March. We fix that in January.

Most pool companies are fully reactive — running ads when it's warm and hoping for the best. A proper Meta Ads system builds your pipeline months before peak season so you can actually choose your clients.

Feast-or-famine seasonality
We launch campaigns in late winter to fill your season calendar early — while your competitors are still sleeping.
High-ticket, long decision cycle
Pool buyers need nurturing. We build retargeting sequences for every stage — from inspiration to signed contract.
Geographic targeting must be tight
We target only homeowners within your installation radius — no budget wasted on apartment dwellers or areas you don't service.

What we do

Meta Ads. Only. In depth.

We don't do SEO, Google Ads or "content". We do Meta Ads for pool installers — and we do it very well.

01
Full audit
We analyse your ad account, page, offer and competitors. We identify exactly where you're losing money.
02
Strategy & offer
We structure your funnel, write the hooks and define targeting before launching the first campaign.
03
Full campaign management
Creative production, copywriting, A/B testing, daily optimisation. You don't touch anything.
04
Transparent reporting
A real-time dashboard. A monthly call to break down the numbers and plan the next month.

Frequently asked questions

Meta Ads for pool installers — FAQ

How much should I spend on Meta Ads?

Most local businesses see results starting at $1,500–$3,000/month in ad spend. The right budget depends on your market, competition, and customer lifetime value. We'll recommend a starting budget during your free audit based on your specific numbers.

How long before I see results?

Typically 2–4 weeks for the first qualified leads. Meta's algorithm needs roughly 50 conversion events to exit learning phase and optimise properly. We launch campaigns within the first week and most clients see results by week 3.

Do I need to sign a long-term contract?

No. We don't do 12-month contracts. You stay because it works, not because you're locked in. Most clients stay for 6+ months because they see consistent results — but that's their choice, not a contractual obligation.

What makes you different from other agencies?

We only do Meta Ads for local businesses. No SEO, no Google Ads, no 'content marketing'. This specialisation means we've solved your industry's specific challenges dozens of times before. We also provide full transparency — you own your ad account, your data, and your campaigns.

Limited availability

Ready to fill your calendar?

We take 3 new clients per month. If you're serious, book a 20-minute call — we'll look at your numbers together.

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