Independence Network
More pool consultations. Every season.
We pick the right ad platform for your pool company and run it from January, not March. Result: a full consultation calendar before your competitors have even started.
The real problem
You're scrambling for leads in March. We fix that in January.
Most pool companies are fully reactive: running ads when it's warm and hoping for the best. A proper paid ads system builds your pipeline months before peak season so you can actually choose your clients.
Real numbers
What we see on pool installer campaigns (2026).
What we do
Paid ads. The right platform.
We don't do SEO or "content marketing". We pick the best ad platform for pool installers (Meta, Google, LinkedIn, wherever your buyers are) and we work it deep.
Frequently asked questions
Paid ads for pool installers: FAQ
January or February, not March. By the time spring hits, you're competing with every other installer running 'book your pool!' ads, and CPLs spike 40-60%. Launch in winter, fill your spring and summer calendar before competitors even start, and you choose your clients instead of chasing them.
Quality leads cost $80–$250 depending on market. Florida and Arizona run cheaper. New England, California coast, and luxury markets run higher. Cost per signed install matters more, should sit under 1.5% of average installation value.
Yes if you offer both. The buyers are different: fiberglass attracts faster-timeline, lower-budget homeowners; concrete attracts longer-cycle, custom-design buyers. Same offer, two different creatives, two different funnel pages. Otherwise the algorithm averages out and underperforms on both.
Multi-touch retargeting. Most pool buyers research 4-8 weeks before signing. We build sequences that show your past installs, financing options, and the construction process. By the time they're ready to sign, you've earned the consult. Your competitors are still introducing themselves.
Guides & articles
Everything we've written about pool installers
Pool Lead Marketplaces: The Real Cost Per Signed Install (2026)
Pool lead marketplaces look cheap per lead. But shared leads sell to 4 builders at once. Here's the real cost per signed install, and the exclusive path that beats it.
Read article →Pool Installer Paid Ads: Real CPL, 8-Week Cycle, Numbers (2026)
Pool installer paid ads run $40–$120 per lead on $40K–$120K builds with an 8-week quote cycle. Here's the real math that closes builds in 2026.
Read article →Pool Installers Get 50 Quote Requests a Season and Close 5. The Problem Isn't the Leads.
If you're closing 10% of quote requests, the issue isn't lead quality. It's follow-up. Here's the system that converts the 95% who buy in 3-12 months.
Read article →Limited availability
Ready to fill your calendar?
We take 3 new clients per month. If you're serious, book a 20-minute call. We'll look at your numbers together.