More qualified client inquiries. Every month.

If written correctly, yes — in every US state and France. We avoid superlatives ('the best', 'top-rated'), specific outcome promises ('we'll win your case'), and any guarantee language. Disclaimers go on every landing page. We've never had a campaign flagged for ethics violations.

Practice area decides the math. Personal injury runs $80–$300 per qualified inquiry but average case value is $20k+. Family law $40–$120, lower ticket. Criminal defense $60–$200. The right metric is cost per signed retainer — should be under 5% of average fee.

Qualify in the form. For PI, ask about injury type, date, and treatment received. For family, ask jurisdiction and current status. The unqualified inquiries don't make it past the form. Your intake team only talks to people with real cases.

Google Search captures active intent — 'divorce attorney near me' at the exact moment someone needs you. Meta builds awareness before that moment — content showing your expertise, your team, your past wins (where permitted). Best results come from running both, with Google for capture and Meta for nurture.