Independence Network
More HVAC jobs. Year-round.
We pick the right ad platform for your HVAC company and run it to drive service calls, maintenance agreements, and installation leads — summer, winter, and everything between.
The real problem
Your HVAC business is at the mercy of the weather.
Most HVAC companies spike in extreme heat and cold — and go quiet otherwise. We build campaigns for maintenance, upgrades, and replacements that work year-round.
Real numbers
What we see on HVAC campaigns (2026).
What we do
Paid ads. The right platform.
We don't do SEO or "content marketing". We pick the best ad platform for hvac companies — Meta, Google, LinkedIn, wherever your buyers are — and we work it deep.
Frequently asked questions
Paid ads for hvac companies — FAQ
Yes — with the right offer mix. Summer and winter cover emergency repairs and replacements. Spring and fall are best for preventive maintenance plans and seasonal tune-ups. The ones we keep running year-round include maintenance contracts (recurring revenue), system upgrades, and indoor air quality — three offers that don't depend on extreme weather.
$25–$80 per qualified service request. Emergency calls cost less because intent is higher. Maintenance calls cost more but convert to long-term contracts at 40-50%. The right campaign mix targets both.
Both. Google captures emergencies — homeowners typing 'AC repair near me' in 90°F heat. Meta builds demand pre-emergency — old HVAC system retargeting, indoor air quality interest, replacement-age homes. Skipping either platform leaves obvious money on the table.
Yes — small wins on response time and trust. We position you on 'arrive within 2 hours', 'fixed-price quotes', 'family-owned, X years'. The franchises win on brand recall; you win on the call when the AC breaks at 5pm. That's where the conversion happens.
Guides & articles
Everything we've written about hvac companies
We Audited 14 HVAC Agencies. 11 Couldn't Name Their Cost-Per-Job
We audited 14 HVAC marketing setups in Q1 2026. 11 couldn't tell us the cost to win one closed job. They reported impressions instead. Here's why that should scare you.
Read article →HVAC Meta Ads in 2026: Real Costs, Real Targeting, Real Numbers (No Fluff).
Real HVAC Meta Ads costs in 2026: CPL $15-$45 for service calls, $45-$120 for installs. Exact targeting, creative angles, and the numbers that close jobs.
Read article →Why HVAC Companies Spend $5,000/Month on Ads and Can't Tell You Where the Clients Came From
Your HVAC company runs ads but can't trace a single job back to a specific campaign. Here's why that's bleeding your budget dry.
Read article →Limited availability
Ready to fill your calendar?
We take 3 new clients per month. If you're serious, book a 20-minute call — we'll look at your numbers together.