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← Independence Media·Gyms & Fitness

Independence Media

Fill your gym. Keep it full.

We manage your Meta Ads campaigns for gyms from audit to optimisation. Result: a steady flow of new member sign-ups — in January, April, and September.

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3.8×
Average ROAS
−31%
CPL in 90 days
30d
First results

The real problem

Your gym ads work in January. Then they stop.

Most gym campaigns are reactive — blasting discounts at the start of the year and going quiet the rest. We build a system that fills your floor year-round with the right members.

The January–February cliff
Every gym has it. We build campaigns with varied offers and audiences that flatten the curve and drive steady sign-ups throughout the year.
Competing on price instead of value
Discounting attracts members who cancel in 6 weeks. We position your gym on transformation and community — not cost.
Wrong members, high churn
Ads that attract the wrong fit lead to high churn. We target profiles statistically more likely to stay — and refer others.

What we do

Meta Ads. Only. In depth.

We don't do SEO, Google Ads or "content". We do Meta Ads for gyms & fitness — and we do it very well.

01
Full audit
We analyse your ad account, page, offer and competitors. We identify exactly where you're losing money.
02
Strategy & offer
We structure your funnel, write the hooks and define targeting before launching the first campaign.
03
Full campaign management
Creative production, copywriting, A/B testing, daily optimisation. You don't touch anything.
04
Transparent reporting
A real-time dashboard. A monthly call to break down the numbers and plan the next month.

Frequently asked questions

Meta Ads for gyms & fitness — FAQ

How do I get gym members who actually stay?

It starts with targeting. Discount-driven campaigns attract people who cancel in 6 weeks. We target profiles statistically more likely to maintain a membership — based on lifestyle signals, fitness engagement, and proximity to your location. Better targeting = higher retention.

What's a good cost per new gym member from ads?

Expect $15–$35 per lead for gym memberships. But the real metric is cost per member who actually signs up and stays past 90 days. We optimise for sign-ups, not just form fills — which typically costs $40–$80 per actual paying member.

Do Meta Ads work for gyms outside January?

Absolutely — and that's where most gyms fail. We run year-round campaigns with seasonal offer rotation: transformation challenges in spring, summer body prep in April, back-to-routine in September, and New Year's resolution campaigns in December. The key is never going dark.

Should I offer a free trial in my gym ads?

It depends on your model. Free trials attract freebie-seekers and create low conversion rates. We typically recommend a low-barrier paid trial ($1 for 7 days, or $29 for 2 weeks) — it pre-qualifies buyers and dramatically increases show-up rates and conversion to full membership.

Limited availability

Ready to fill your calendar?

We take 3 new clients per month. If you're serious, book a 20-minute call — we'll look at your numbers together.

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