Independence Network
Fill your gym. Keep it full.
We pick the right ad platform for your gym and run it from audit to optimisation. Result: a steady flow of new member sign-ups: in January, April, and September.
The real problem
Your gym ads work in January. Then they stop.
Most gym campaigns are reactive: blasting discounts at the start of the year and going quiet the rest. We build a system that fills your floor year-round with the right members.
Real numbers
What we see on gym campaigns (2026).
Sources & benchmarks
- · Industry data: free-trial sign-ups show ~28% 6-month retention
- · $1 intro week outperforms free trial on 90-day conversion by ~2×
What we do
Paid ads. The right platform.
We don't do SEO or "content marketing". We pick the best ad platform for gyms & fitness (Meta, Google, LinkedIn, wherever your buyers are) and we work it deep.
Frequently asked questions
Paid ads for gyms & fitness: FAQ
It starts with targeting. Discount-driven campaigns attract people who cancel in 6 weeks. We target profiles statistically more likely to maintain a membership, based on lifestyle signals, fitness engagement, and proximity to your location. Better targeting = higher retention.
Expect $15–$35 per lead for gym memberships. But the real metric is cost per member who actually signs up and stays past 90 days. We optimise for sign-ups, not just form fills, which typically costs $40–$80 per actual paying member.
Absolutely. And that's where most gyms fail. We run year-round campaigns with seasonal offer rotation: transformation challenges in spring, summer body prep in April, back-to-routine in September, and New Year's resolution campaigns in December. The key is never going dark.
It depends on your model. Free trials attract freebie-seekers and create low conversion rates. We typically recommend a low-barrier paid trial ($1 for 7 days, or $29 for 2 weeks). It pre-qualifies buyers and dramatically increases show-up rates and conversion to full membership.
Guides & articles
Everything we've written about gyms & fitness
Gym Ad Budget 2026: the Minimum to Fill Your Trial Calendar
How much should a gym spend on ads in 2026? Here's the revenue-based math: CPL, trial booking cost, and the minimum monthly budget to keep your calendar full.
Read article →Mindbody at 1.2 Stars: Why Gyms Pay $599/Month for Software They Hate
Mindbody sits at 1.2 stars across 79 reviews, costs up to $599/month, and locks you in 12 months. Here's why your gym's real problem isn't the software, and what is.
Read article →Paid Trials Beat Free Trials 60% to 20%: The Gym Conversion Math for 2026
Free trials convert under 20%. Paid trials convert 60%+. Here's the exact pricing structure and the offer that triples gym member conversion in 2026.
Read article →Your Gym's Agency Sends Reports With Impressions. You Pay Rent With Revenue. What a Real Report Looks Like.
Side-by-side: the vanity-metric report your agency sends vs the revenue report your gym actually needs. Built from a real $400 ad spend that turned 127 leads into 3 members.
Read article →Why Month-to-Month Gyms Lose 87% of Acquired Members in 2026 (And the Contract Fix That Triples LTV)
Month-to-month gym memberships churn at 87% in year one. Paid ads on top = a money pit. Here's the contract structure that turns acquisition into compound growth.
Read article →How One Gym Increased Revenue 14% With Five Words: 'See You Next Time'
A gym receptionist saying 'see you next time' at checkout boosted retention 14%. The cheapest growth hack isn't ads: it's what happens after someone walks in.
Read article →Why Your Gym Members Sign Up and Vanish in 6 Weeks (And the Offer Restructure That Stops the Churn in 2026)
Your gym ads work. The members sign up. Then 50% are gone by week 6. The problem isn't acquisition: it's an offer that doesn't compound retention. Here's the fix.
Read article →Why Your Gym's $15 Leads Never Show Up
You're generating cheap leads for your gym but nobody books a tour or shows up. The problem isn't the lead quality: it's what happens after the click.
Read article →Limited availability
Ready to fill your calendar?
We take 3 new clients per month. If you're serious, book a 20-minute call. We'll look at your numbers together.