Independence Network
Fill your gym. Keep it full.
We pick the right ad platform for your gym and run it from audit to optimisation. Result: a steady flow of new member sign-ups: in January, April, and September.
The real problem
Your gym ads work in January. Then they stop.
Most gym campaigns are reactive: blasting discounts at the start of the year and going quiet the rest. We build a system that fills your floor year-round with the right members.
Real numbers
What we see on gym campaigns (2026).
Sources & benchmarks
- · Industry data: free-trial sign-ups show ~28% 6-month retention
- · $1 intro week outperforms free trial on 90-day conversion by ~2×
What we do
Paid ads. The right platform.
We don't do SEO or "content marketing". We pick the best ad platform for gyms & fitness (Meta, Google, LinkedIn, wherever your buyers are) and we work it deep.
Frequently asked questions
Paid ads for gyms & fitness: FAQ
It starts with targeting. Discount-driven campaigns attract people who cancel in 6 weeks. We target profiles statistically more likely to maintain a membership, based on lifestyle signals, fitness engagement, and proximity to your location. Better targeting = higher retention.
Expect $15–$35 per lead for gym memberships. But the real metric is cost per member who actually signs up and stays past 90 days. We optimise for sign-ups, not just form fills, which typically costs $40–$80 per actual paying member.
Absolutely. And that's where most gyms fail. We run year-round campaigns with seasonal offer rotation: transformation challenges in spring, summer body prep in April, back-to-routine in September, and New Year's resolution campaigns in December. The key is never going dark.
It depends on your model. Free trials attract freebie-seekers and create low conversion rates. We typically recommend a low-barrier paid trial ($1 for 7 days, or $29 for 2 weeks). It pre-qualifies buyers and dramatically increases show-up rates and conversion to full membership.
Guides & articles
Everything we've written about gyms & fitness
Gym Member Win-Back 2026: Reactivate Lapsed Members
The cheapest members you'll sign this year already quit. They're sitting in your CRM, warm and free to reach. Here's the win-back system that beats buying cold leads.
Read article →Gym Reviews 2026: Your Google Rating Sets Cost Per Member
Two gyms run the same ad budget. The one with 180 reviews pays half as much per member. Here's the review math that decides your cost per member, and the system to fix it.
Read article →Gym Ad Budget 2026: the Minimum to Fill Your Trial Calendar
How much should a gym spend on ads in 2026? Here's the revenue-based math: CPL, trial booking cost, and the minimum monthly budget to keep your calendar full.
Read article →Mindbody at 1.2 Stars: Why Gyms Pay $599/Month for Software They Hate
Mindbody sits at 1.2 stars across 79 reviews, costs up to $599/month, and locks you in 12 months. Here's why your gym's real problem isn't the software, and what is.
Read article →Paid Trials Beat Free Trials 60% to 20%: The Gym Conversion Math for 2026
Free trials convert under 20%. Paid trials convert 60%+. Here's the exact pricing structure and the offer that triples gym member conversion in 2026.
Read article →Your Gym's Agency Sends Reports With Impressions. You Pay Rent With Revenue. What a Real Report Looks Like.
Side-by-side: the vanity-metric report your agency sends vs the revenue report your gym actually needs. Built from a real $400 ad spend that turned 127 leads into 3 members.
Read article →Why Month-to-Month Gyms Lose Most of Their Acquired Members in 2026 (And the Contract Fix That Lifts LTV)
Month-to-month gym memberships churn hard in year one. Paid ads on top = a money pit. Here's the contract structure that turns acquisition into compound growth.
Read article →How One Gym Increased Revenue 14% With Five Words: 'See You Next Time'
A gym receptionist saying 'see you next time' at checkout boosted retention 14%. The cheapest growth hack isn't ads: it's what happens after someone walks in.
Read article →Why Your Gym Members Sign Up and Vanish in 6 Weeks (And the Offer Restructure That Stops the Churn in 2026)
Your gym ads work. The members sign up. Then 50% are gone by week 6. The problem isn't acquisition: it's an offer that doesn't compound retention. Here's the fix.
Read article →Why Your Gym's $15 Leads Never Show Up
You're generating cheap leads for your gym but nobody books a tour or shows up. The problem isn't the lead quality: it's what happens after the click.
Read article →Limited availability
Ready to fill your calendar?
We take 3 new clients per month. If you're serious, book a 20-minute call. We'll look at your numbers together.