More new patients. Every week.

Yes — if the creative avoids medical claims. We never write 'cure', 'heal', or specific condition names like 'sciatica' in the ad headline. Pain points stay on the landing page where Meta's review doesn't hit as hard. Approval rates stay near 100%.

Cost per booked first visit usually runs $35–$90 in the US, €25–€70 in France. The key economic metric is cost per converted regular — most clinics convert 40-60% of first visits to a treatment plan. That's what we optimise for, not just the form fill.

We don't run free first-visit offers — they pull deal-hunters who never return. Better hooks: a $39 initial consultation that includes assessment + first adjustment, or a $99 'two-week reset' package. A small upfront commitment pre-qualifies real intent.

Not directly — Meta blocks targeting on health conditions. We work around it with behaviour-based audiences (people who engage with running, lifting, or ergonomic office content) and broad targeting let to learn for 7-14 days. Modern Meta learns symptoms from form responses, not from declared interest.